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Home » International » Apple Announces World AIDS Day 2014 Campaign for (RED)

Apple Announces World AIDS Day 2014 Campaign for (RED)

Apple and App Store developers will generate donations for (RED) in several ways over the next two weeks:

  • From Monday, November 24 through Sunday, December 7, the App Store’s Apps for (RED) campaign will feature 25 fan-favorite apps with exclusive new content. Every time a customer purchases a participating (PRODUCT)RED app or an exclusive In-App Purchase, all proceeds will go to the Global Fund.
     
  • On Friday, November 28, Apple customers in the US will receive a special edition (RED) iTunes® gift card with the purchase of select Apple products. For each gift card distributed, Apple will also donate a percentage to the Global Fund. 
     
  • On Monday, December 1— World AIDS Day—Apple will donate a portion of every sale at Apple’s retail and online stores to the Global Fund to fight AIDS.

“Apple isn’t just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED),” said Bono, co-founder of (RED). “I couldn’t be prouder to work with them.” 

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